Astley’s Cash is Rickrolling In
RICK ASTLEY is an internet star after the “Rickrolling” phenomenon took hold — and now his record label bosses are taking advantage of his cult status.
The video for his 1987 hit Never Gonna Give You Up has received more than 15million hits after that internet prank.
Web users were tricked into thinking they were visiting footage of celebs up to no good — but were in fact directed to an Astley promo.
Now Rick, left, is set to coin it thanks to the scam - dubbed “Rickrolling” — revived interest in him.
Record label Sony are re-pressing his greatest hits collection in a bid to get it on shop shelves again by the end of the month. Rick Astley: The Ultimate Collection is due out on April 28.